The title must be interesting,attracted Assignment

The title must be interesting,attracted - Assignment Example The people were treated as some other items of exchange, for instance, similar to glass and dots. Kathleen says â€Å"†¦ To sell, and truck with us, for glass, dots and other trifles†¦ †1 They traded the slaves for different products of exchange. It was a sort of an inviting treatment among the representatives since it was a type of riches creation that every one of the individuals who wandered would pick up while the slaves would to endure. Slave exchange was likewise, then again, saw as a demonstration of ruthlessness where the slaves were abused and executed on the most dire outcome imaginable. The individuals who practice slave exchange were in-human individuals who thought less about the lives of the others individuals. The dead bodies were treated without regard as they would be hauled with disdain. This abuse came as a type of retribution as uncover in the accompanying statement; â€Å"†¦destroy them who tried to decimate us.†2 The relate of Edward Waterhouse gives the proof that workers were beaten and slaughtered. Similar hirelings had to drag the collections of the dead ones with no sort of regard to the dead. This describe finishes by the Edward swearing of vengeance that they will attack and accept the Indians property as a method of revenge.3 The individuals in England saw slave exchange as a sort of adventure where one would put in danger of their lives with a point that after the battle the advantages would be justified, despite all the trouble. They see the endeavor in a way that accompanied such a great amount of enduring in their part, since there was no food in the locales that they adventured, for example, Nigeria. This made them to contribute much on the endeavor exercises that included even obligations with the point that there would be gigantic result of the endeavor that would empower them settle their debts.4 The slaves were seen as sub-par creatures that would not, whenever, be likened to their lord. The individuals in England accepted that the bondage exercises profited the experts, however

Germination and Early Growth of Three Angiosperms essays

Germination and Early Growth of Three Angiosperms expositions Germination and Early Growth of Three Angiosperms In this examination, we will watch and record the developing examples of three unique types of angiosperms (corn, bean, mustards) for 11 weeks. Toward the start of the examination we plant various seeds from every specie in a similar pot. With the expectation that in any event two of every specie would sprout. After germination, in the event that more than two of every specie developed we, at that point picked the best two and pulled up the staying ones so they wouldnt take the supplements from the others ones. My general information on the science of seedlings revealed to me that they have little root frameworks and no 2â ° cell dividers. They likewise are entirely defenseless against dry spell, brushing, and to over watering, which produces at incredible air for parasitic development. Since this test was controlled the dry season and touching werent an issue. Being rasied on a homestead I realized that the corn would become the tallest contrasted and the beans and mustards. I was unsure with respect to which one, the beans or mustards would develop first. On the off chance that I needed to figure I would state that the beans would in all likelihood develop first since it needs to store supplements for the forthcoming seed creation. Be that as it may, probably the mustards will develop first and sprout the quickest in light of the fact that they are the littlest seedling. Regardless of which one develops first or last I do realize that these species won't develop as great in the pot as they would in the ground in light of the fact that in the pot they have constrained assets. The very first moment of the investigation I filled a 6 Â ½ measurement pot seven-eighths full with Premix Premium peat-based gardening soil. At that point I compacted the dirt to the base of the pot. Next I continued to plant three types of seeds, Phaselous vulgaris, or Bush beans, Zea mays, or sweet corn, and Brassica juncea, or Indian mustard, in three better places in a similar pot. Afte ... <!

5 Awesome Simple Steps To Find Your SEO RankScore

5 Awesome Simple Steps To Find Your SEO RankScore Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!5 Awesome Simple Steps To Find Your SEO RankScoreUpdated On 20/04/2018Author : BhavikTopic : SEOShort URL : http://hbb.me/1pnvOy3 CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogThe aim of this post is to give you a gauge of the most important SEO metric for your website your search engine rankings. Often, we find ourselves searching for our keywords on Google to see where we rank. That gives us a binary result â€" a ‘yes/no answer’ i.e. you’re either ranking well or not. But while performing this periodic ritual, we miss recording something more valuable. And what’s that?Imagine you’re playing a game â€" and all your rankings in that game are put up on a scoreboard, next to your competition. The score-keeper runs some calculations on the rankings, and comes up with a total score for each contender. Those scores are then put up on a totem pole (a pole where ranks are put i n order from top to bottom), so you know exactly whos winning whos losing. You then track this score over-time to witness your improvement (or decline); and make changes to your SEO strategy when necessary. Such a score would arm you with precise knowledge of your competitive rankings tell you where you stand on Google in one go, wouldn’t you agree?That’s the concept behind RankScore, and that’s why I feel it is important to share it with you. By the end of this post, you’ll be able to determine your own RankScore (with the help of a simple Excel sheet), and know the RankScore of your competitors too. You ready? Let’s jump right into it then.Step 1: List your KeywordsIn the first step, simply list down all your keywords together (preferably in an excel sheet). In the next column, write down your website name/URL, and highlight the whole column.Tip: the more keywords you enter, the more awesome analysis you’ll getStep 2: Know your CompetitionThis is important! You need to know who you’re competing against. If you already know your top 3 competitors (atleast), skip this step. If you don’t, perform a search on Google for your main keyword, and note down the top 3 competitors. Now, enter them next to your website like this:Step 3: Find thy Standing  Where do you rank on Google? More importantly, where does your competition rank? Let’s get searching! To do this, you can either use free tools available online that allow you to check your rank on Google, or do it manually yourself. What we’re trying to do here is fill in that sheet with actual data that can be used for our analysis in the next step. The final version may look something like this:READGoogle+ Business Pages â€" A Great Tool for Small BusinessStep 4: AnalyzeDone checking your rankings for all keywords? Great! It’s time for your hard-work to pay off! The first thing you should do is find out your average rankings. This will tell you the exact number of #1’s, Top 10s, Top 30s To p 100s you have. The formula I use to calculate this is:=COUNTIF(B3:B6, =10)The above formula will tell you the number of Top 10s that are present within a keyword cell range. To put this in your sheet, simply change the B3:B6 to your keyword cell range, and =10 to whatever criteria you want to apply (for eg: =1 for to find the number of Position 1s).Next, lets run a formula to get the actual rankScore. For the sake of simplicity, here’s a formula you can use right away:=(COUNTIF(B3:B6, =1)5)+(COUNTIF(B3:B6, =3)4)+(COUNTIF(B3:B6, =10)3.5)+(COUNTIF(B3:B6, =30)2.5)+(COUNTIF(B3:B6, =50)1.5)+(COUNTIF(B3:B6, =70)1)+(COUNTIF(B3:B6, =100)*0.5)Put this formula below all your rankings and replace the “B3:B6” with the range of your keyword cells. This formula basically counts all your rankings, gives a specific score to each position range (for eg: 5 points if you are #1 for a keyword), and then sums it up for all keywords. There it is, your RankScore! This is how it all looks at my end :AnalyzePS: If you would prefer to download the Excel sheet I use in the example above, you can download it here (it’s in XLS format).Step 5: Take Action!Yep, about time! Now that you know where you stand, it’s time to think about your future steps the action you’re going to take on them. If you have a lower score vis-à-vis your competition, change your SEO strategy. This blog is full of posts which can help you get on the right track and stay there! For more insight, compare your averages too (your number of #1s, Top 10s etc.). If you fare great on both these aspects, great job â€" be proud of yourself!So that’s it, I hope you enjoyed reading this post. I would love to hear your feedback/likes/hates in the comments section below.

Cats in Ancient Egypt - 1732 Words

When one imagines Ancient Egypt, the images of sand, mummies, and pyramids usually come to mind. Modern times portray cats as a lovable, furry household animal. Did the thought of the two intertwining ever occur? By examining the goddess Bast, tombs where cat mummies reside, and the process of mummifying cats, one can better understand the true significance of the gentle creature in the days of the Ancient Egyptian. Ancient Egyptians worshipped gods and goddesses frequently. They seemed to posses one for any concept or thing imaginable. People think of Bast as one of the most popular goddesses of her time and generally remember her as a cat goddess. She wore the head of a lion or wildcat in the beginning and possessed the predatory†¦show more content†¦The Egyptians viewed statuettes as symbols of religion with great importance and history. Tombs of Egyptians and cat cemeteries along the Nile River held many cat mummies. Thebes housed many important cat tombs. In mountains to the west of the Nile River, the Theban tombs resided. Thebes had 4 main burial cites that heavily depicted cats. The Bible referred to Thebes as the City of Amun, which showed that the city majorly impacted the people. Over the course of history, the first cat name to ever appear occurred in an 11th dynasty tomb. At the feet of a statue of the King of Hana, a title of Babylonia, overbearingly sat a cat with the name of Bouhaki. The name means something similar to divine healer of the home. The 18th dynasty emerged as one of the first dynasties to show the tomb walls of the nobles to depict scenes from everyday life. Pharaohs’ tomb walls tend to focus more on religious scenes. As a result, historians understand more about the day-to-day activities of Ancient Egyptians through the nobles. Because of the numerous representations of felines on the tomb walls, one can infer they played an essential role in an Egyptian’s life. One specific tomb wall painting proposes tha t cats hunted with humans, much like hound dogs, and humans kept them as pets. The loving function they assumed could possibly attribute to how popular the Egyptians found Bast. ArchaeologistsShow MoreRelatedAncient Egyptian Art : A Visual Analysis Of Bastet And The Menat Of Taharqo1267 Words   |  6 Pages Cats in Ancient Egyptian Art: A Visual Analysis of Bastet and the Menat of Taharqo: the King Being Nursed by the Lion-Headed Goddess Bastet The ancient Egyptians are known for their fondness for animals, and the cat was a favorite household companion. Cats were common in ancient Egyptian art that depicted domestic scenes since they were greatly appreciated as killers of rodents, snakes, scorpions, ect. Typically homes with cats had less sickness, and fewer deaths. But beyond these roles, cats wereRead MoreAbu Mena Essays1441 Words   |  6 Pagesï » ¿ Abu Mena (Egypt) By: Porsha Lee. Instructor: Dr. Greta Bolin Date: 11/10/2013 Abu Mena was the name of a soldier who was an officer in the Diocletian army. Once Menas army won the war, he refused to kill any Christians, he declared his Christianity which made a tremendous motive for other Christians to bear the suffering and abuse from the Diocletian’s army (AbuRead MoreAncient Egyp Gods and Godesses: From A to Z1331 Words   |  6 Pagesbecause the Egyptians worshiped two things: 1. the gods and 2. The dead. The ancient Egyptians also believed in the afterlife. So another reason why Anubis was so important was because, on your travel to the afterlife he was there waiting for you. He takes your heart, weighs it and decides your fate in the underworld depending on how heavy your heart is compared to a feather. Bastet was the goddess of warfare in lower Egypt, before the unification. She is the goddess of joy, the home and the warmthRead MoreAncient Egypt : Religion And Religion1374 Words   |  6 PagesEgypt is country with lots of religious connections. Religion in Egypt helped the communities come together and created understandings and shared values. Aspects of Egyptian life like law and art were connected with religion. Gods were represented with many things in nature like animals. Religion and life were very combined. Many aspects of Egyptian culture and civilization are connected with religion. Nature aspects like the sun and river is answered with what the gods do in mythology. Ancient EgyptRead MoreThe Greek And Greek Culture1674 Words   |  7 PagesEUTERPE Approximately around 454 BC a greek historian named Herodotus took a trip to Egypt to compare the Greek society to how the Egyptians lived during that time. His overall trip to Egypt was primarily focused on how the Egyptians lived, the geographical information, religion, animals along with the geographical information the discovery of the Nile. He spent a decent amount of time in Egypt enough to give a very detailed description of Egypt’s Culture. Herodotus also went to a few other placesRead MoreWhat is the Importance of Animals and Symbolism in Ancient Egyptian Art?2933 Words   |  12 PagesThe ancient Egyptians are known for many of the incredible aspects of their culture and everything they have produced. Some of the well known ancient Egyptian relics are the ones like the ancient pyramids, the Great Sphinx of Giza, mummies, and their many forms of art. Ancient Egyptian art is one of the most recognized styles of art. The most commonly known types of ancient Egyptian a rt are types like paintings, ceramics, and sculptures. Not only is Egyptian art beautiful, but it carries a huge dealRead MoreCompare Two Poems in Which the Poets Explore Attitudes to Death. How Do the Poets Use Language to Emphasise? These Attitudes?1132 Words   |  5 PagesDefying Gravity by Roger McGough and Mort Aux Chats by Peter Porter are two poems that have death as a theme. Although they refer to death in different ways. Mort Aux Chats refers to death to convince you to dislike cats. Whereas Defying Gravity is about a mans â€Å"victory† with death. These poems rely on language to emphasise the attitude to death. Defying Gravity is told from the point of view of a dying mans best friend. It uses a lots of metaphors and I think this makes the poem very effectiveRead MoreCompare and Contrast Essay: Ancient Egypt and Greece812 Words   |  4 Pages806 Compare and Contrast Essay: Ancient Egypt and Greece There are many mysteries to life, ancient civilizations created religion to explain these mysteries. Many ancient civilizations believed in religions that worshiped more than one god or goddess, this is called polytheism. Both the Ancient Egyptians and the Ancient Greeks practiced polytheism. For both ancient civilizations religion was an important part of daily life. Ancient Egyptians and Ancient Greeks had similar creation storiesRead MoreAncient Egypt And Ancient Egyptian Civilization1495 Words   |  6 Pagesâ€Å"Egypt treated its women better than any of the other major civilizations of the ancient world† (Thompson). Over 6,000 years ago, the powerful civilization of Ancient Egypt began, lasting for almost 30 centuries. Ancient Egyptians treated their cats like royalty, used spells and animal flesh to heal almost anything (Napoli Balit). Most Importantly, the people of Ancient Egypt valued their polytheistic religion above everything, they worked hard in order to get into the paradise of the afterlifeRead MoreCasey Kirwan, Civic Engagement Self Reflection1665 Words   |  7 Pagescompletely new experience with the new perspective I have coming from this class. There were many parts of history to look at, but the ones that stood out to me the most was their exhibit on Ancient Egypt. I thoroughly enjoyed the exhibit’s information on the artifacts and the funerary practices of this ancient world. Entering the Egyptian room, you are greeted with a large wooden boat. It’s the first thing people see and is actually a real highlight piece for not only the exhibit, but for the whole

Climate Change And Its Effects On Humans - 1733 Words

Climate Change Earth is the only known habitable planet to support life. Over 6 billion humans and billions of other living things depend on the earth’s climate to survive. However, since the past century things start to change due to human activity as well as natural occurrences. The unpredicted weather conditions, wild fires and earth quakes have killed and displaced thousands of humans and animals, and wiped out few species from the face of the earth. Some animals and plants are facing the same fate disappearing from the face of the planet due to lack of suitable habitats. Since the beginning of modern technologies, humans have expanded the use of resources widely by adding greenhouse gases such as CO2, without understanding the consequences it might brought on the existence of all living things including their own species. Human’s action is widely believed to be cause for the rise of earth’s temperature. Climate change, which is responsible for extreme weather condition, e arth quakes, and severe drought and famine. Climate change poses economical, and environmental threat to every nation. Therefore, climate change is a real event occurring every day, and affecting every living organism throughout the planet. To assess the threat posed by global warming, it is important to look at its causes and effects to present comprehensive solutions, and requires cooperation of every nation to address the issue before the problem becomes permanent. Humans have already observed theShow MoreRelatedClimate Change Is An Effect Of Human Action983 Words   |  4 PagesClimate change has been a growing problem over the past few decades, which is hurting our Earth, therefore, hurting humanity. With the help of big name companies lowering their emissions and developing and developed countries putting effort into helping the cause, it is possible to reduce the speed at which this global problem is happening. This is a real problem and it must be stopped. Countries all across the world, developed and developing alike, must carry the burden of mitigating climate changeRead MoreThe Effects Of Climate Change On Human Activities864 Words   |  4 PagesClimate change is a highly talked about topic. Scientist have been studying this for many and many years. There are facts that say climate change occurs from natural things like volcanic eruptions, solar activity, and orbital change. Scientist say that its caused by human activities. This is being sent to you because you need to know that climate change is happening from humans more then other things like natural processes. You have inspired me to try my hardest to get to the top and be my best becauseRead MoreClimate Change And Its Effects On Human Civilization1923 Words   |  8 PagesBarring only a handful of old people represented by a red elephant, climate change is recognized as the most pressing contemporary environmental issue. In fact, there is an endless stream of studies and research articles published daily about climate change and the eventual effects it will have on human civilization. For the purposes of simplicity, I’m going to take the most extreme stance and say unchecked pollution-induced climate change will result in a combination of polar icecap melting and ozoneRead MoreThe Effects Of Climate Change On Human Activities1041 Words   |  5 PagesFraudulence of Climate Change Humans have been emitting increasingly large amounts of carbon dioxide into the atmosphere since the industrial revolution. A common misconception created by the Liberal Left is that this pollution is harmful to the atmosphere and is a direct cause of climate change. However many studies have disputed this claim, conversely concluding that pollution caused by human activities are not correlated to climate change in any way. In the theory of climate change, there is oneRead MoreThe Effects Of Climate Change On Human And Natural Systems Essay1487 Words   |  6 PagesCarbon Sequestration The rapid change in our climate due to anthropogenic forces has caused the Earth’s average temperature to rise to an unparalleled level in human history. The amount of carbon dioxide in the atmosphere, as well as the cyclical processes of the Earth and Sun, affect the warming of our oceans and atmosphere. Although processes other than anthropogenic practices modify the climate, our influence on the climate since the Industrial Revolution has been unmatched. According to theRead MoreThe Effects Of Climate Change On The Arctic Sea Through The Glaciers And Human Impact879 Words   |  4 PagesIf I have the honor to be accepted to attend the DIS Copenhagen program, I plan on studying the environment and organisms in the Arctic Sea through the Glaciers and Human Impact: Icelandic Climate Change Case Study, along with Biological Conservation and Biodiversity with Lab, and Biology of Marine Mammals with Lab. As I am hopefully moving to Denmark in the future, I plan on taking Danis h I II which will help me understand the culture and language more efficiently and cover my language requirementsRead MoreWhat Role Has Human Activity Played in Causing Climate Change?678 Words   |  3 PagesThe change in global climate is the most powerful problem that currently occurs on the earth. The problems of climate change may be caused by both of human activities and natural events. Climate change is the changes that affect the world’s weather, including shifts in temperature, ocean level, land, and precipitation. The climate change phenomenon can affect everything in the world not only natural environment, but also human society, and the world economy. This essay aims to evaluate the role ofRead MoreProject Proposal: Effects of Climate Change1322 Words   |  6 PagesProject Proposal: Effects of Climate Change The final research paper generated from the Project Proposal: Effects of Climate Change will discuss the question, what Americans can do to reduce climate change health effects? Various research publications by credible sources advise, global warming climate change has an affect on human health. Climate change and the impact on human health can be connected through direct or indirect variables. The Importance I feel as though if we start at a youngRead MoreEnvironmental Issues Of Human Rights Violations947 Words   |  4 PagesAt both the international and domestic levels, defining the environmental issues as human rights violations in legal terms is a complex task. However, in the last decade, petitions and suit cases against climate change issue were gradually filed. In 2006, the first suit case against the Environmental Protection Agency was reached to the U.S Supreme Court (Aminzade, 2006). A petition claimed that climate change through emissions and air pollutants caused harm to public health and welfare. This caseRead MoreClimate Change Is A Serious Problem1123 Words   |  5 PagesClimate Change is a Serious Problem to the Planet â€Å"Climate change is happening, humans are causing it, and I think it is perhaps the most serious environmental issue facing us.† This quote from Bill Nye illustrates the serious nature of climate change. Climate change is the most serious issue that is plaguing the world. Global temperatures have been increasing in recent years and it is clear that our climate is changing. Climate change is the change of temperature and weather in our environment

Death Of Venice By Thomas Mann - 1958 Words

In Thomas Mann’s Death In Venice, Tadzio is likened to the sun, and thus represents an illuminating force for knowing what is truly good and just and by consequence represents a â€Å"higher truth.† This quest for knowledge on what is good becomes apparent as Aschenbach becomes more and more infatuated with Tadzio, not in a romantic sense, but rather a sense of seeking what he believes is right, a platonic relationship which ultimately sparks Aschenbach’s demise. Aschenbach’s motives are somewhat muddled as he enters the second half of his life and seeks to find what is true. To do this he decides to take a vacation to Venice where he meets Tadzio. After being a rather stoic and cold person, this all melts away as he basks in Tadzio’s presence†¦show more content†¦For the outside, secondary source for this paper I have chosen Plato’s The Republic, specifically for this paper; Book VI. Written in 380 BCE, the ten books within cover a variety of topics from the nature and definition of justice to the discussion of the higher truth and all that it entails. The work is widely considered to be one of the greatest works of philosophy of all time and perfectly encapsulates the Socratic method of critical thinking and augmentative skills. Plato was the writer of the work but never played a role in it, instead only recording his mentor Socrates. This source was chosen due to its direct discussion concerning the famous â€Å"analogy of the sun.† From 507b-509c, Socrates and Glaucon – Plato’s older brother – discuss finding the truth and how one would go about doing such a thing. To argue this point, Socrates uses the analogy of the â€Å"child of the good† and then later shows that this child is the sun. What he aims for is to show that when light is not cast on something, then one cannot see it but when it is, that is when it becomes illuminated (Plato, 507d) This process can be applie d to many

Marketing Plan of Oporto Development

Question: Discuss about the Marketing Plan of Oporto Development. Answer: Introduction: Oporto is a famous Australian fast food restaurant designed with the Portuguese theme. The name Oporto is derived from the Porto, the second largest city of the theme country. The specialty of the restaurant is its Portuguese styled chicken. The restaurant was founded in 1986 by a Portuguese immigrant, Antonio Cerqueria in North Bondi. After arriving in Australia, he founded that he cannot find the famous home-grilled Portuguese styled chicken in the country. So he started a shop serving his family and friends Portuguese chicken with special Portuguese Chilly sauce. The philosophy of the organization was to serve simple and delicious food to family and friends. It has over 140 outlets in Australia itself and plans to build more outlets in the country. In a small duration, the restaurant has achieved phenomenal growth and carved a brand name for itself due to its philosophy of serving delicious foods at low costs. The restaurant also constantly explores new ways to increase the produc tivity and the profitability of the stores. In this essence, it has adopted a small format shop fronts which results in low rents and high returns. Moreover, the Oporto stores can be categorized in three types, namely, Drive Thu, Shopping Centre and the Ship Stores. It is a wholly owned subsidiary company of the largest Australian restaurant Operator, namely, Quick Service Restaurant Holdings (QSRH) (Oporto, 2017). In order to compete with other national and international restaurant chains and the fast food companies, the company implements an inclusive marketing strategy. It includes the promotion of the restaurants as beach restaurants since the first Oporto restaurant was opened near the Bondi Beach. The logo of the company is Sun and in its promotion then company uses the breach and the surfing images. The core competency of the company is its unique Portuguese style chicken and Bondi burgers. In its marketing methods, the company uses several slogans such as Just Gotta Go! and Legendary Sauce with Irresistible Forces. Currently, it is also looking for ways to expand its business outside Australia through franchising (Oporto, 2017). Examination of 5Cs of the Company Company: Oporto has a strong brand image in Australia. It is recognized by majority of the Australian people for its distinguished menu and taste. In this section, the internal analysis of the company is conducted to examine the key strengths and weaknesses of the Oporto. Strengths Distinguished taste and established customer base Well-recognized brand (Koehn, 016) Competent marketing (Koehn, 2016) Weaknesses Limited products in menu Opportunities Growth in Australian fast-food sector Opportunities in foreign market Threats Increased health awareness of the customers High number of competitors and substitute products (Carter, 2016) Customers: The restaurant chain targets the customers who are young and in the middle age group. In this regard, the restaurant chain strategically places its locations nearby the office premises or the college area. It also tries to attract the younger generation by using vibrant colors and attractive posters and designs. The consumer behavior in this age group is characterized by fashion-conscious and recreational preferences. Along with it, the age group is also heavily reliant on media for consumer preferences and is brand conscious (Azam, Danish and Akbar, 2012). Oporto also tries to target the health conscious customers by adapting their products into healthy diets. It includes providing fresh and grilled chicken in contrast to frozen or fried products (Piesse, 2007). Collaborators: The restaurant chain with over 106 stores in Australia and New Zealand was acquired in 2007 by Quick Service Restaurant Holdings Pty Ltd. It takes control of the media, publicity, supply chain, store design and food innovation for the company (Piesse, 2007). The restaurant chain has also joined hands with MICROS Simphony for the implementation of cloud-based, self-hosted IT solutions to increase the efficiency of the organization (QSR, 2014). Competitors: The major competitors of the company are other fast food chains for instance, McDonald, KFC and Hungry Jack in Australia. Other than that, the local restaurants, local fast food store, coffee shops, street vendors are also categorized as the competitors of the organization. Context: In the external environment, there are several factors that can impact the operations of the organization. For instance, the legal system of Australia is very strict regarding the food regulatory requirements. There are several compliance laws in Australia that ensure the health and the food product safety in the country (Otago Daily Times, 2017). Moreover, it is necessary for Oporto to adopt the technological advancements in the food industry to increase its efficiency. The restaurant chain can enhance its supply chain and the delivery system with the technological equipment. Along with it, it can enhance the transparency of information with the technology. Market Research Quick Service Restaurant Holdings Pty Ltd manages the marketing and the publicity of the restaurant. It is the largest quick service restaurant company of Australia and looks after the marketing, supply chain and other operations of three Australian brands, namely, Red Rooster, Oporto and Chicken Treat. QSRH controls the marketing operations of the company in a combined manner. In this regard, the different sections of the department are focused on the marketing strategy of different companies. In order to examine the current social trends, desire and the opportunities of the consumers, the social media strategy is frequently used (Ward, 2015). The responses and feedbacks of the customers on the social media websites are taken seriously and this information is used to adapt the product offering according to the customers needs. Along with it, the company also examines the competition in the industry through various online surveys and research methods. Moreover, while launching a business in a new location the company has to examine the location, locality and the businesses in the nearby locations. They play a crucial role in the sales of the restaurant. In this regard, the companies have to conduct the market research regarding the property values, local real estate listings to analyze the property values and getting estimate regarding the revenue generation in that location (Xu, 2005). The restaurant can also use the local newspapers to examine the life style of the resident and their income level. In order to examine the competition in that area, the company can check the listings of the other restaurants and can conduct an online research regarding the popularity of the competitions through their Facebook and Twitter pages. In addition to it, the company can also conduct primary research methods for the obtaining market insight. It includes the combination of methods such as interviews, surveys, questionnaire, and focus groups. The market researchers can obtain information by conducting telephonic or face-to-face interviews, questionnaires and studying focus groups. The focus group methods refer to gathering information from potential clients through their direct feedback. Along with it, the market researchers can also observe the focus group for their specific behavior, preferences and impact of marketing campaign on their behavior. It can be deduced that the largest customer segment for the fast food industry is the youth in the millennial generation in the age group 18-34 years. This age group is driven by brand image and use online blogs and reviews before making a purchase (Schawbel, 2015). In addition, several families also prefer to visit these outlets for food at weekends. Other than that, the m ajor competitors of the company are Ali Baba, Boost Juice, McDonalds, and Pizza Hut. The recent trend of healthy eating and food has resulted people to get attracted towards Boost Juice and similar brands. The company can tap this market segment by creating healthy options in its menu (McQuarrie, 2015). Developing marketing strategy Target Market In the present times, the customers have embraced fast food as it fits well with the everyday life style of the young generation. However, due to the increased competition in the fast-food industry of Australia, the fast food chains and the restaurants should develop a comprehensive marketing strategy to attract a large number of customers (Blackwell, 2011). Based on the above marketing analysis, it can be identified that the major consumer section for the company or the target market is college going and office going young generation. In addition to it, the families are also potential customers of the restaurant on weekends. The college and school goers flock around Oporto outlets due at lunch hours to get their daily meals at lunch hours. This consumer segment is driven by discounts as they have low budget and brand image. In contrast to it, the working professionals and the families are driven by healthiness of the food products. They have high disposable income; therefore, they are less concerned about the products prices (Lamb, Hair McDaniel, 2008). The consumer profile of the above two market segments is described below: Market Segments Young Generation Families/working Professionals Age 18-35 25-50 Income Low Medium Life Style Less health conscious Highly health conscious Consumer Behavior Prefer to eat during lunch hours Families prefer to eat out at weekends Value proposition for the Students: It can be identified that the busiest hours at which the school goers arrive at the Oporto outlets is lunch. They also prefer the pocket-friendly products. It can be deduced in the value proposition the customers will attract towards pocket friendly popular items. In order to attract large number of customers, it can initiate loyalty bonus and discounts for the frequent customers of the eatery (Alexander, 2014). Value Proposition for the Working Professionals and Families In the marketing strategy, Oporto can establish a market segment of working professionals by introducing healthy dishes in its menu. In this regard, the company should not lose its unique taste and authenticity of Portugal taste. It can bring more local and healthier dishes in its menu from Portugal. It will attract more customers towards the eatery as well as the customers will have higher product choices. The restaurant manager should also be considerate of the local Australian taste and adapt the product recipes accordingly (Alexander, 014). Positioning Statement In the successful implementation of the marketing strategy, the company should drastically seek to reposition themselves. The positioning statement of the company should be inspired by its current marketing strategy. Positioning Statement The best chicken with authentic Portuguese flavor and increased variety for health conscious and chicken lovers alike (Beloved Brands, 20015). Developing Marketing Tactics The marketing strategy of the company can be implemented with the use of marketing tactics and methods. The marketing mix is the use of tools and technique to pursue the marketing objectives of an organization. The marketing mix refers to the 4Ps which can be modified to change the behavior of the consumers. Product In regard to thee marketing strategy, the restaurant has to make some changes in its product to attract more customers. In this essence, the company should introduce items which the health conscious customers can also buy. In addition to it, increasing the variety in the menu will also increase the number of customers. The company should also include popular dishes and items from Portugal to compete with oriental restaurants (Troilo, 2015). Price Currently, the restaurant works at a low cost strategy. The major customers of the Oporto are the young professionals and the students. They have a limited disposable income; therefore, the restaurant should also implement the low cot strategy. Along with it, the restaurant should also implement loyalty bonus and other group purchase schemes to attract the price sensitive customers. Promotion In order to attract the students and the millennial generation, the company should adopt a unique promotional strategy. It includes the use of broadcast media such as television and radio advertisements. The advertisements should focus on young customers, and use the Portuguese theme and vibrant colors or sports theme to attract new customers. Moreover, the company can also promote itself with the use of loyalty cards and bonus points. In this strategy, the restaurant can asks the contact numbers of customer and their family members. Subsequently, it can use the contact details to promote new schemes and offers to the customers and extended family members. It can also use the methods of social media marketing, email marketing which are comparatively low cost; however, have a wide outreach (Troilo, 2015). Place Since the restaurant has adopted the low cost price strategy, it should develop its outlets in busy areas of the cities such as near big markets or colleges an office premises. Before launching new outlets, the restaurant should examine the current competitors in the locality, business potential of the location and commercial potential of the area (Troilo, 2015). Conclusion It can be concluded that Oporto is a famous restaurant chain of Australia. The restaurant was founded in 1986 by a Portuguese immigrant, Antonio Cerqueria in North Bondi when he founded that no restaurant in Australia offer the traditional Portuguese Grilled Chicken. The company was acquired in 2007 by QSRH and it manages all it media, publicity, supply chain and store design activities. In the report, the strengths of the restaurant are identified as its authentic and unique taste. In addition to it, it has a string brand image in Australia. However, the company suffers from low product variety and heightened competition between different several fast food companies. The major competitors of the company are Ali Baba, Boost Juice, McDonalds and Pizza Hut. At present, the major consumer section of the company is students, office goers and families. However, the families frequent the restaurant at Weekends only. The major consumer sections of the restaurant are driven by discounts and the brand image. Therefore, the company should implement strategies to tap the price sensitive customers with the use of attractive promotional banners. In this regard, the marketing mix of the company should be capable of attracting a large number of customers. It has been identifies that the restaurant can increase its sales by introducing the healthy diets and products in its menu. Subsequently, the restaurant should also introduce positioning statement that delivers the companys promotional campaigns message. In its promotional strategy, the company should use broadcast media such as television and radio to promote itself. Along with it, it should also use the distribution strategy of opening the stores with large crowd. With this strategy, the restaurant can attract a large number of customers. References Alexander, C. (2014). Strategic Marketing Management, 8th Edition. Cerebellum Press. Azam, R., Danish, M., Akbar, S.S. (2012). Consumption Style among Young Adults toward Their Shopping Behavior: An Empirical Study in Pakistan. Business and Management Research, 1(4), 109-116. Beloved Brands. (2015). Bringing our blog to life through video. 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